Packaging That Sells

InterContinental Chicago Magnificent Mile // Chicago, IL

October 8 - 10 // 2018

Monday, October 8

Monday, October 8

3:00 PM - 5:00 PM

Exhibitor Set Up 

 

5:30 PM - 7:00 PM

Welcome Reception

 

Your Package is Your Brand: The New Definition of Customer Experience

Mark Dziersk, Managing Director, LUNAR Chicago

Today’s customers demand to be emotionally engaged with their purchases. Good packaging design is no longer enough. It must be great design. As a leading industrial designer, Mark Dziersk will discuss how important structural design is to the success of a package and to the brand itself. A brand is defined by its packaging and the experience customers have with it. Mark will discuss the use of “design thinking,” a problem-solving methodology that begins with users. He will also emphasize the need to involve Operations and Engineering in the design process upfront, to ensure that the structures chosen can be effectively produced in the manufacturing process. Wondering how to accomplish this? Mark will demonstrate via a new method called the “the Innovation Garage.”

SPONSORS

Platinum Sponsors
Glass Packaging Institute HLP Klearfold

Gold Sponsors
Kodak
Silver Sponsors
FORCEpkg kaleidoscope Little Big Brands
Bronze Sponsors
Gravity

This event is proudly produced by the BNP Media Packaging Group
Brand Packaging Flexible Packaging Packaging Strategies

 

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