Logic + Magic: The Key to Building Successful Brands
John Nunziato: Founder and Chief Creative Officer, Little Big Brand
Meg Asaro: Director of Strategy, Little Big Brands
The right brain, the left brain. The Logic + the Magic. That’s the special sauce that creates successful brands and elevates good brands to great. In this high-energy session, the creative and strategic leaders of Little Big Brands will take attendees through how we understand the logic behind a brand and use that to inform the magic. We’ll deep dive into the insight and learning process in a way that everyone can benefit from – showing examples of high-profile work hitting shelf within the last 6 months – from major new brand creation, to re-introducing an existing brand, to building a challenger brand from the ground up.