Packaging That Sells

The Drake // Chicago, IL

Fall // 2018

Private Brands – Differentiate or Die!

Christopher Durham, President, My Private Brand


The days of poorly designed, poorly specified, horrible-tasting private label products has become a relic of the not–so-distant past. The death of bricks & mortar, Amazon, Walmart, Costco, and Google have all forced retailers to re-evaluate their private brand strategy and embrace brand differentiation. Christopher Durham will present some of the best private brands that embrace world-class design, innovative packaging structures and differentiated new products designed to help retailers not only survive but WIN!

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Brand Packaging