Packaging That Sells

The Drake // Chicago, IL

Fall // 2018

Energizing Product Packaging with Ergonomic and Design Audits

Dr. Bryce Rutter, Founder & CEO, Metaphase Design Group

There is a high cost to being wrong. Package designs that fail in the supply chain or in their impact with consumers can sabotage product performance in the marketplace Learn how to energize your new package design and revitalize your tired packaging through the dynamics of an Ergonomic and Design Audit. Dr. Bryce Rutter, CEO of Metaphase Design Group, covers usability, intuitiveness, supply chain performance and user experience as the key elements for a benchmark evaluation of your packaging. Further, he reviews how to measure these traits against your competition and leverage the insights into actionable design advantages.



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Brand Packaging