Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

Monday, October 23

Monday, October 23

5:30 pm- 7:30 pm

Early Registration

 


 

5:30 pm- 7:30 pm

Welcome Reception

Sponsor Tabletop Displays Open
Join us to network and catch up with other attendees and sponsors in a relaxed and intimate environment before the conference kicks off on Tuesday.

Create Meaningful Design Briefs and Packaging that Breaks Through

Shane Skillen, CEO HOTSPEX
Dan Young, Behavioral Scientist, HOTSPEX

 

The laws of growth from Byron Sharp’s How Brands Grow and “System 1 thinking” from Thinking Fast and Slow have become ubiquitous terms within most leadership brand building organizations. Top global brands are developing a competitive advantage by measuring consumers’ non-conscious System 1 thinking to access meaningful insights that drive design that is relevant and breaks through.

Dan Young, a cognitive psychology Ph.D., with 30 years of P&G behavioral science expertise, along with Shane Skillen, CEO of Hotspex, a behavioral and marketing science-driven consultancy that is working with 15 of the top 20 global advertisers, will share several case studies that extend from the initial insight, through the design brief, to market results.

SPONSORS

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Presented By
Brand Packaging