Create Meaningful Design Briefs and Packaging that Breaks Through
Shane Skillen, CEO HOTSPEX
Dan Young, Behavioral Scientist, HOTSPEX
The laws of growth from Byron Sharp’s How Brands Grow and “System 1 thinking” from Thinking Fast and Slow have become ubiquitous terms within most leadership brand building organizations. Top global brands are developing a competitive advantage by measuring consumers’ non-conscious System 1 thinking to access meaningful insights that drive design that is relevant and breaks through.
Dan Young, a cognitive psychology Ph.D., with 30 years of P&G behavioral science expertise, along with Shane Skillen, CEO of Hotspex, a behavioral and marketing science-driven consultancy that is working with 15 of the top 20 global advertisers, will share several case studies that extend from the initial insight, through the design brief, to market results.