Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

seagailJennifer Segail
Founder and Managing Director, Jam&Co Design

 

With over 2 decades of experience working across global FMCG brands - Jennifer established Jam&Co, a Sydney, Australia based Branding agency specialising in Strategy, Branding & Packaging Design.

Throughout her years of experience, Jen has played a pivotal role in either launching, rejuvenating or refreshing, some of Australia’s biggest brands like Kellogg’s, George Weston Foods, Sanitarium Health Food Company, Pitango, Cleavers Meats, The Scott’s Company, Campbell Arnotts & PPG Industries.

 

Her business is founded on the belief that Emotional Connection is key to establishing strong and successful brands. Jennifer and her talented team of magicians work collaboratively with clients to develop solid brand foundations through actionable strategic insight and creative excellence.

 

Brands today are under the pump like never before. Aggressive competition in an overly cluttered market, plus increased pressure from Amazon and supermarket private label brands means that more than ever your brand must stand for something. Today’s shoppers are savvy, well informed and less loyal. They expect your brand to resonate with them as a consumer. This is what Jen’s experience taps into. It’s the profound understanding of the emotional pull which connects with consumers (regardless of the product).

 

The heartfelt affinity that allows brands to form meaningful and lasting relationships with their audience.

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Brand Packaging