Managing Director, Slingshot Inc.
With now 30+ years experience, Slingshot was founded by Ava in 1999. With a passion for food and a belief that manufacturers and little known brands could command a strong presence, the company was founded with a concentration on “independents”. Over time she has been witness to major shifts in consumer attitudes and behavior. Her brand strategies have helped to shift consumer perceptions.“Natural” does not have to look “granola”and “natural” can command the same (if not greater) attention than a national brand.
She brings an understanding of the retail environment and the factors that influence purchase decisions. Her ability to understand the forces influencing and acting upon her clients are reflected in her many successful and long-term collaborative client relationships.
Raised all over the world, she brings a truly global perspective to brand solutions.
With undergraduate degrees in both Cognitive Psychology and Communication Design, she has built a business focused on the bridge between what is being sold and how to capture the a consumers’ attention.