Packaging That Sells

The Drake // Chicago, IL

October 23- 25 // 2017

youngDr. Dan Young,
Chief Behavioral Scientist, Hotspex

Dr. Dan Young is a Ph.D. cognitive psychologist and market research scientist with 30 years of behavioral science expertise at Procter & Gamble.

Dan has spent most of his career applying behavioral science to build organizational capability in brand strategy, product development, design, and communications.

Dan was honored as one of the Top Market Research Experts by the P&G Chief Executive Officer and Chief Marketing Knowledge Officer and was also the recipient of the 2013 US and Global Market Research Innovation Award for inspiring leadership teams and insights professionals towards identifying and applying new insights and ideas.

He has joined with Hotspex and has established their growing behavioral and marketing science team, while also playing an instrumental role in their insights innovation strategy.

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